Regional Marketing Manager
As our Regional Marketing Manager for the USA, your primary mission is to take our established presence in North America and scale it to the next level.
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Who are we?
Come and Meet the Founder in this 1 minute video, where you'll get a firsthand glimpse into who we are and life here at Commusoft.
Global Mission Statement:
From the side project of an entrepreneurial university student to an award-winning global company, Commusoft continues to evolve and have a positive impact in the field service software market. Since 2006, we’ve not only transformed our own services and offerings, but we’ve transformed the business operations of thousands of service companies who rely on our software every day.
Our dedication to being a positive presence stretches far and wide, underpinning the entire journey that Commusoft employees take our clients on. Starting with making sure we only sell to businesses that can benefit from our solutions, to comprehensively supporting clients from day one, and always being open and transparent with our community - these commitments ensure sustainable growth for our clients and Commusoft alike. And none of it is possible without our hardworking and forward-thinking team.
Department Mission Statement:
Our Marketing department plays a massive part in Commusoft's growth, powering our success with creativity and innovation. We have three key areas: Product Marketing, Demand Generation, and Content Marketing. Our mission is to tell our brand's story and connect with our audience in ways that generate a qualified pipeline and grow our customer base. You’ll join a dynamic team of seven based in Chicago and London, working collaboratively across time zones to create impactful campaigns. Meet the Head of Marketing in this 1-minute video.
Inclusion and Belonging at Commusoft:
Our clients come from all walks of life and so do we. We draw upon our talented and diverse team of different cultures, backgrounds, and life experiences to ensure the success of our business. We have a ‘culture-add’ mindset rather than ‘culture-fit’ when it comes to our hiring process and we intend to genuinely drive transformational change when it comes to diversity, inclusion and belonging. If you're eager to take clients on a journey and help transform field service businesses for the better, you’ll be at home at Commusoft.
Role Overview:
As our Regional Marketing Manager for the USA, your primary mission is to take our established presence in North America and scale it to the next level. We’ve been on the ground in the US for six years and we have the product, the initial footprint, and the strategy. Now, we need the brand awareness and the lead-gen engine to match our growth ambitions.
This is a 100% New Business Acquisition role for a dynamic, inventive marketer who thrives in small, lean teams and enjoys being the 'face of the brand'. Reporting directly to our Head of Marketing, you will be the primary execution lead responsible for turning our global commercial strategy into a high-performing reality for residential and commercial Power Solutions businesses (generator installation and maintenance). This is a 'player-coach' role where you will manage a Product Content Marketing Specialist while staying deeply involved in the field to extract the market insights necessary to win.
What you’ll do:
US Brand Activation & Inbound
Regional Brand Authority: Responsible for increasing our US "noise." You’ll find inventive, resourceful ways to build brand authority - from securing guest spots on industry podcasts to leading technical discussions in niche Power Solutions communities.
Webinar Host: While our UK Demand Gen team identifies topics and partners, you own the stage. You will host and lead our US-specific webinars and virtual events, bringing the energy and expertise needed to convert US prospects.
On-Site Storytelling & Review Collection: Travel to US client sites (4–6 times per year). You will interview our clients, collect reviews, and turn their stories into high-impact video testimonials and case studies.
Market Execution & Sales Enablement
The 'Field' Detective (win/loss analysis): Regularly listens to US sales calls in HubSpot. You are responsible for identifying exactly why we win or lose deals, providing the Head of Marketing with the ground-level intelligence needed to pivot our US strategy.
Sales Enablement Production: Ensure the US sales floor has a 'War Chest' (pitch decks, battle cards, ROI calculators) that actually works for the generator-industry and addresses specific US objections.
Value-Based Positioning: You don't just promote features; you promote outcomes. You will translate our global product roadmap into 'US-First' value propositions that resonate with the operational pains of generator businesses.
Team Management & Project Ownership
People Leadership: Manage and mentor our US-based Product Content Marketing Specialist, overseeing their work on website copy, sales tools, and product brochures.
Market Accountability: You are responsible for the logistics of our US brand awareness campaigns. You coordinate with specialized UK teams (Content, Demand Gen, Design) to ensure all digital "moving parts" are delivered on time and optimized for the US market.
Project Execution: You own the "how." You turn the Head of Marketing's roadmap into structured project plans with clear deliverables, ensuring every US launch and campaign ships on time.
Key Performance Indicators (KPIs)
Campaign Impact & Brand Reach: Achieve a measurable increase in engagement, specifically driving a high volume of traffic to US-specific product pages and increasing total engagement across brand awareness campaigns.
US Marketing Pipeline: Deliver a measurable revenue value of new business pipeline attributed directly to your inbound programs, hosted webinars, and localized field campaigns.
MQL Volume & Quality: Drive a consistent increase in the number of high-quality US Marketing Qualified Leads (MQLs) that strictly align with our Ideal Customer Profile (ICP).
Project Throughput: Maintain flawless, on-time execution of the US marketing plan and the regional roadmap provided by the Head of Marketing
Your skills, behaviours and values:
You have proven B2B marketing experience, specifically within a lean, dynamic team where you were responsible for scaling brand awareness into a measurable website-driven pipeline.
You are a natural host and communicator, highly comfortable on camera and capable of conducting professional interviews with field technicians and business owners alike.
You have a track record of generating high-intent leads, specifically through the design and hosting of webinars, virtual events, and brand campaigns that convert prospects into MQLs/SQLs.
You have experience in a 'player-coach' capacity, with the ability to manage a direct report’s output while remaining hands-on with execution.
Strong editorial skills, with the ability to craft compelling scripts and provide structural feedback on technical product content and website copy.
You have high project management proficiency, with a demonstrated ability to move multiple assets from concept to published without losing quality.
You are dynamic, proactive and have a 'self-starter' attitude
You are able to travel 4–6 times per year within the US for client site visits and industry events.
Salary & Benefits
The base salary is $85,000.
Other elements of your compensation include: Gym membership contribution - Healthcare, Dental, and Vision insurance - 20 days of PTO + 11 US national holidays - 5 paid sick days - 5-day-holiday-buy-in-scheme - Simple IRA (equivalent to a 401K) - Remote working during Christmas and summer periods - drink and snacks in the office - Social events - Focus on continuous training and access to conferences.
And you’d probably like to know that we have a hybrid working model (8 days a month in the office) but it is an open door so feel free to come in more if you'd like! Please note that for your first 4 weeks, you will be required to come in full-time 8 am-5 pm. We are based in Fulton Market, Chicago.
- Department
- Marketing
- Locations
- Chicago
- Remote status
- Hybrid
- Yearly salary
- $85,000
- Employment type
- Full-time
About Commusoft
Come and Meet The Founder in this 1 minute video, where you'll get a firsthand glimpse into who we are and life here at Commusoft.