Senior Demand Generation Marketing Manager
Strategize, develop, and execute comprehensive marketing campaigns aimed at increasing brand awareness and generating sales pipeline.
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Who are we?
Come and Meet the Founder in this 1 minute video, where you'll get a firsthand glimpse into who we are and life here at Commusoft.
Global Mission Statement:
From the side project of an entrepreneurial university student to an award-winning global company, Commusoft continues to evolve and have a positive impact in the field service software market. Since 2006, we’ve not only transformed our own services and offerings, but we’ve transformed the business operations of thousands of service companies who rely on our software every day.
Our dedication to being a positive presence stretches far and wide, underpinning the entire journey that Commusoft employees take our clients on. Starting with making sure we only sell to businesses that can benefit from our solutions, to comprehensively supporting clients from day one, and always being open and transparent with our community - these commitments ensure sustainable growth for our clients and Commusoft alike. And none of it is possible without our hardworking and forward-thinking team.
Department Mission Statement:
Our Marketing department plays a massive part in Commusoft's growth, powering our success with creativity and innovation. We have three key areas: Product Marketing, Demand Generation, and Content Marketing. Our mission is to tell our brand's story and connect with our audience in ways that generate a qualified pipeline and grow our customer base. You’ll join a dynamic team of seven based in Chicago and London, working collaboratively across time zones to create impactful campaigns.
Inclusion and Belonging at Commusoft:
Our clients come from all walks of life and so do we. We draw upon our talented and diverse team of different cultures, backgrounds, and life experiences to ensure the success of our business. We have a ‘culture-add’ mindset rather than ‘culture-fit’ when it comes to our hiring process and we intend to genuinely drive transformational change when it comes to diversity, inclusion and belonging. If you're eager to take clients on a journey and help transform field service businesses for the better, you’ll be at home at Commusoft.
We are looking for…
An experienced Demand Generation Marketing Manager to strategize, develop, and execute comprehensive marketing campaigns aimed at increasing brand awareness and generating sales pipeline. This role requires collaboration with the sales and product marketing teams to optimize the conversion funnel, drive inbound marketing, and enhance outbound sales efforts. The ideal candidate will innovate and continuously test various marketing activities to maximize lead generation and ROI.
What you’ll do:
Campaign Management: Plan and execute multi-channel marketing campaigns to drive demand and lead generation, focusing on increasing inbound pipeline and revenue through paid ads, social media, email nurturing, workflows optimization, landing pages, pay-per-lead (PPL) programs, and referrals.
Cross-functional collaboration: Work closely with content, sales, and product marketing teams to refine lead generation strategies and implement new initiatives.
Performance Monitoring: Monitor and analyze campaign performance, optimizing strategies as necessary to improve results.
Lead Management: Manage marketing automation and lead management processes from traffic generation to MQL conversion and pipeline integration.
Data Analysis: Utilize data analysis tools to drive decision-making and derive actionable insights for campaign optimization.
Manage Agencies: Oversee and manage external relationships with third-party agencies
Team Management: Be directly responsible for the performance and progression of the Marketing Operations Specialist and any future hired team members. Other responsibilities include, recruitment and onboarding, training and development, mentoring and delegation & supervision.
Your skills, behaviours and values:
Extensive hands-on experience running multi-channel performance marketing campaigns across paid social (Facebook, Twitter, LinkedIn), paid search, retargeting, and PPL.
Proven success in B2B campaigns targeting SMBs.
Deep knowledge of demand generation best practices and a demonstrated ability to generate leads.
Direct experience with marketing automation software (e.g., HubSpot), CRM (e.g., HubSpot), and a strong understanding of marketing automation systems, lead scoring, and attribution.
Proficiency with GA4 and Google Data Studio, and experience in detailed campaign reporting.
Strong leadership, people and project management skills.
Strategic thinker with a proactive approach to identifying opportunities and challenges.
High proficiency in managing and interpreting campaign data—budgeting, reporting, analysis, troubleshooting, and optimization.
Ability to learn quickly, balance priorities, and meet deadlines.
Experience in a SaaS company is a plus.
Proven ability to nurture prospects to conversion.
Writing and communication skills
Salary & Benefits:
£50-53,000 is the salary for this role.
The other elements of your compensation include: 23 days off + UK bank holidays, £50 monthly gym contribution, pension contribution, free snacks provided at our brand new modern workspace next to Elephant & Castle underground station.
And you’d probably like to know that we have a hybrid working model (10 days a month in the office) but it is an open door so feel free to come in more if you'd like! Please note that for the first month you will be required to come in full-time 8.30am-5.30pm.
Growth Marketing Manager, Lead Generation Manager, Performance Marketing Manager
- Department
- Marketing
- Locations
- London
- Remote status
- Hybrid
- Yearly salary
- £50,000 - £53,000
- Employment type
- Full-time
About Commusoft
Come and Meet The Founder in this 1 minute video, where you'll get a firsthand glimpse into who we are and life here at Commusoft.
Senior Demand Generation Marketing Manager
Strategize, develop, and execute comprehensive marketing campaigns aimed at increasing brand awareness and generating sales pipeline.
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